![]() ![]() “We made all the behind-the-scenes footage from ‘Bridgerton,’ and we did a bunch of other stuff that goes on the website. With digital content, the two sides of Shondaland can feed one another, Rhimes says - as was evident during “Bridgerton” mania. ![]() ![]() In Rhimes’ renewed pact, the bullet points specify that Shondaland will now be, as Rhimes puts it, a “one-stop shopping” source for Netflix for movies as well as a wide variety of other types of content. Shondaland, formed in 2005, is under the umbrella of Rhimes’ nine-figure deal at Netflix, which began in 2017 and was renewed earlier this year - the first of the streamer’s talent megadeals to merit a second term. As the company grows, she’d like her own significance within it to lessen over time, she says: “My goal is that 25 years from now, people go, ‘There was a Shonda Rhimes?’”
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